Tonka

Creating a brand website to house their all-star brand and its sister companies.

Creating a brand website to house their all-star brand and its sister companies.

Figma, Wordpress, Flywheel, HTML, CSS, Cloudflare

Go to Site: http://tonka.com/

Brand Challenges

Tonka came to us in need of a solution to highlight their top brands but also have them feel connected and easy to manage on the backend. With over 5 brands, this was a big task for our team.

Design Solutions

We decided to create an overarching template that could apply across all the brands and duplicate those sites so that managing them on Wordpress would be easy and the same way for each brand. We did this basing off their flagship site Tonka so it would have the highest level of visual value. We also implemented custom buy-buttons that didn't transact but directed them to sites customers could purchase them from, such as Target, Amazon, Toys R Us, and more. We also set up a easy to swap out hero image section as they needed extreme flexibility with new products always coming out.

Overall Impact

Tonka reported back that users were much happier with the new aesthetic and product finding of the new sites, and that it was much easier for their admins to manage and swap out content. This strengthened their brand presence, trust with users, and ultimately improved their brand value.

Back To Home